We all know about fake news – it mostly involves propaganda about politicians, or the size of Kim Kardashian’s arse, right?
Actually, wrong, according to advertising standards watchdogs in the UK who are calling for even stricter regulations on branded content.
The Branded Content Research Network has called on the Department of Culture, Media & Sport and the Lords Communications Committee to launch an enquiry into how paid-for content is labeled, comparing it to ‘fake news’:
“Most of the fake news created [that we reviewed] wasn’t created for propaganda purposes, it was created for money…”
At the FunFest Influencer Summit, this issue will be tackled during a dedicated seminar session.
Experts will discuss how influencers should label paid-for content, the ethics of receiving free products for review and more.
It will form part of a highly-focused programme of discussions taking place during the morning of Saturday September, 16th 2017 at Whittlebury Hall, Northampton.
Meanwhile, in the afternoon delegates will have the opportunity to meet with toy and entertainment companies who are looking for brand ambassadors.
Tickets to the FunFest Influencer Summit are just £39.99 and kids come free - book your place now by visiting www.funfestuk.com/buy-tickets.
To find out about speaking opportunities at the conference, contact Lisa Carter via firstname.lastname@example.org or call 07970 164201.