JCB Kids and Kids@Play line up to meet bloggers at FunFest Blogger Summit 2016

Leading toy and games companies seeking brand ambassadors at the unique blogger event

15th March 2016: The first two expo partners for the FunFest Blogger Summit 2016 have been announced – with JCB Kids returning for a second year and Kids@Play debuting at the September event.

Taking place at Whittlebury Hall, Northampton on Saturday September 10th, FunFest will once again provide seasoned and new bloggers with a day of educational and practical conference sessions, plus the opportunity to meet with the leading brand names in toys, games and children’s entertainment – all of whom are looking for new brand ambassadors.

JCB Kids exhibited at FunFest last year and has since been working closely with some of the bloggers who attended. A leader in constructive play for children of all ages, JCB Kids is an extension of the world famous construction machinery company, perhaps best known for its bright yellow diggers. The licensed kids range includes ride-on toys, vehicle toys, clothing & accessories, die-cast models, books, bedroom furniture and home textiles.

“FunFest was a great success for us last year, giving us the opportunity to meet and ultimately forge partnerships with bloggers,” said JCB’s General Manager – Worldwide Licensing Sam Johnson. “We’ve experienced the benefits of appointing brand ambassadors, with bloggers now providing the JCB Kids brand with further traction, particularly across social media platforms. We had no hesitation in signing up again for this year’s FunFest, which looks set to be even stronger than the debut event.”

Kids@Play is a specialist in outdoor toys and battery-powered vehicles. The company will be demonstrating its range of toys at FunFest, in particular its 6v white sports car – perfect for upwardly mobile children.

“We’ve mainly manufactured for other organisations in the past, so we’re looking forward to promoting our own brand to the bloggers who attend FunFest,” said Kids@Play Founder and MD Malcolm Evans. “We’ve heard great things about last year’s FunFest event, so we’re delighted to be joining the line-up this year.”

Kirsty Barr, Director of MI PR Global, the company behind the FunFest Blogger Summit, added: “We’re delighted that JCB Kids and Kids@Play Games will be joining us at Whittlebury Hall this September. We’re looking forward to announcing additional expo partners over the coming weeks.”

The FunFest Blogger Summit 2016 takes place on Saturday September 10th at beautiful Whittlebury Hall Hotel & Spa. A limited number of expo partner and sponsorship opportunities are available.

Find out more by contact Kirsty Barr on 01494 372130 or emailing
For more information please contact Kirsty Barr at MI PR Global.
Telephone: 01494 372130